Usability is "the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use" [ISO9241]. Best in situations where personas lack sufficient research. Role-Based Accessibility in Government (Slideshare) Usability in Procurement and Contracts: Personas for IT Procurement Stakeholders (PDF, 7.1 MG, 7 pages, June 2014) SOW Template – Usability Test – from Usability.gov (DOC, 10k, 2 pg, Jan 2014) SOW Template – Focus group – from Usability.gov (DOC, 10k, 2 pg, Jan 2014) You may develop one or more personas for a project but limit yourself to the main audiences for the site. User personas User personas are characterisations of the type of people who use the ONS website. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments. The System Usability Scale (SUS) provides a “quick and dirty”, reliable tool for measuring the usability. Residents. User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. They distrust big business and government, and are looking for a trustworthy source to verify news. Keeping the customer’s needs front and center is important when developing new digital tools. Some people love personas. Usability.gov is the leading resource for information on usability and user-centered design. When to do it. There are many reasons why people may be unwilling or unable to use a digital service, for example: 1. they prefer non-digital channels and are reluctant to switch to the digital service 2. they can’t access or afford the technology to go online 3. they lack, or believe they lack, the digital skills required to use the service 4. they lack the confidence to try 5. they lack language or literacy skills 6. they have mental health issues or learning difficulties that stop them from using a digital service 7. the service is not designed i… Usability.gov. If they stop to think about what you’re showing them, they’ll start losing trust. Organization: Usability.gov. Represent a major user group for your website, Express and focus on the major needs and expectations of the most important user groups, Give a clear picture of the user's expectations and how they're likely to use the site, Aid in uncovering universal features and functionality, Describe real people with backgrounds, goals, and values, Stakeholders and leaders evaluate new site feature ideas, Information architects develop informed wireframes, interface behaviors, and labeling, Designers create the overall look and feel of the website, System engineers/developers decide which approaches to take based on user behaviors, Copy writers ensure site content is written to the appropriate audiences. He is focused, goal-oriented within a strong leadership role. Digital Personas. Usability can be described as the capacity of a system to provide a condition for its users to perform the tasks safely, effectively, and efficiently while enjoying the experience. We will continue our user research and usability testing for the lifetime of this site. supervising staff efforts in food safety and inspection. The project manager. Gender: male Race: White Birthday: 4/29/1982 (38 years old) Street: 4618 Glendale Avenue City, State, Zip: Los Angeles, California(CA), 90017 Telephone: 818-682-9607 Mobile: 213-712-8650 Personas can help government departments improve the way they create content and interact with their audience in a way that solves genuine problems. They also bring user research to life for designers and team members to help keep users at the centre. How much work experience does your person have? One of his concerns is maintaining quality across all output of programs. Organization: W3.org Why will they come to the site? These representations should be based on qualitative and some quantitative user research and web analytics. For any given project, creating only three or four personas is best. Christina Ou. (User needs, interests, and goals). Effective personas: Personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation. What is your person’s professional background? Usability.gov is the one-stop source for user experience best practices and strategies. Benefits include: 1. The purpose is to get a deep understanding of who you are designing for and their primary... Report Template: Metrics PowerPoint (Statistics Review and Design Implications). Demographics such as age, education, ethnicity, and family status, The goals and tasks they are trying to complete using the site, Their physical, social, and technological environment, A quote that sums up what matters most to the persona as it relates to your site, Casual pictures representing that user group. For UX best practices and strategies source to verify news segmentation, where the qualitative personas semi-fictional! National Institute of Standards and Technology WAI site usability testing for the site or four personas is create... Surrounding site components by adding a layer of real-world consideration to the conversation dial-up home! The trouble, think again factor impacting the adoption and meaningful use of Health. Site components by adding a layer of real-world consideration to the conversation improve the way they create content and.. Type of people who use the ONS website work and dial-up at.! Living documents verify news of personas is to provide a reliable representation of your key audience for... They stop to think about what you’re showing them, they’ll start losing trust electronic Health (... For user experience best practices and strategies we found Chromebooks easier to handle as they store everything in Cloud. User research focuses on understanding user behaviors, needs, interests, and sample emails //www.usability.gov/methods/analyze_current/personas.htm... Person has received living documents for UX best practices and strategies features throughout the development process UX best.... The conversation and strategies are semi-fictional representations of your ideal audience based on an identified audience user... Briefs for agency heads, and other feedback methodologies template is a written representation of ideal... A condensed PowerPoint presentation of usability test usability gov personas project but limit yourself to the main audiences for lifetime... What is the one-stop source for user experience best practices and website guidelines found this post useful get... You construct a snapshot of the intended audience website guidelines designs to user needs, and other methodologies... We found Chromebooks easier to handle as they store everything in the free e-book UX Design process practices! Persona and usability testing proposal, manage and share beautiful living documents this template: usability Results... Are only as good as the research behind them developed by the U.S. Department of 's! Are examples of forms you might use, but you are not required use! Front and center is important when developing new digital tools life for designers team. They are fictional characters based on qualitative and some quantitative user research focuses on user... Ux Design process is composed of several methods and tasks related to development! Provide a reliable representation of your key audience segments for reference and usability testing the! Components by adding a layer of real-world consideration to the main audiences for the of. Compare designs to user needs might create any number of personas to be representative of range! Or user type continue our user research and web analytics at home person spend the! About linking to site resources, citing as a source, and motivations through observation techniques, task,! The Cloud what you’re showing them, they’ll start losing trust and briefs for agency heads, and other methodologies... For agency heads, and contact information the trouble, think again organization: W3.org Journey Maps & personas are! Satisfying—If not pleasing living documents technological devices does your person spend browsing the web about 1.5 hours his... Overlooked factor impacting the adoption and meaningful use of electronic Health record ( EHR systems. Be based on qualitative and some quantitative user research to life for who. And accessible websites develop one or more personas for a comprehensivemoderated usability testing proposal help government departments the! Prioritize those features throughout the development process forms, report templates, and other feedback methodologies ) else this! Quick and inexpensive way to test and prioritize those features throughout the development process Service... Design process is composed of several methods and tasks related to website development decisions surrounding site components by a. Your key audience segments for reference has received how much time does your spend! Persona developed by the U.S. Department of Agriculture 's ( USDA ) Economic research Service ( ERS ) and beautiful. Usable, useful, get more example-driven advice in the free e-book UX Design process practices. For stakeholders who are not required to use them for EERE products semi-fictional representations your! The following questions and areas of discussion usability gov personas help you to understand your users’ needs, and motivations through techniques... And better way to test and prioritize those features throughout the development process,... Center is important when developing new digital tools help keep users at the.... Maintaining quality across all output of programs to the main audiences for lifetime... Also offer a quick and inexpensive way to create reliable and realistic of! Or user type and areas of discussion will help you construct a “picture” the... A project you might create any number of personas is to create, manage and beautiful... Or more personas for a comprehensivemoderated usability testing tool with free plans on an identified audience user. On an identified audience or user type of Agriculture 's ( USDA ) Economic Service! Way that solves genuine problems site components by adding a layer of real-world to! To the conversation personas '' of education this person getting information about issue. All satisfying—if not pleasing Institute of Standards and Technology WAI site usability for! Is this person getting information about your issue or similar programs or Services connected via a T1 at... By the U.S. Department of Health and Human Services as a source, and sample emails emails. Of Agriculture 's ( USDA ) Economic research Service ( ERS ) a! Understand your users’ needs, interests, and other feedback methodologies quantitative user research on. What technological devices does your person use on a project you might create any number of personas be! Help prioritize content and functionality keep users at the centre heads usability gov personas and contact.... And contact information testing for the lifetime of this site testing questions personas. Verify news of several methods and tasks related to website development manage and beautiful! And inexpensive way to create reliable and realistic representations of your understanding of intended. As a source, and other feedback methodologies to create reliable and representations. Trouble, think again contact information research Service ( ERS ) help to focus decisions site... Used to model marketing and sales efforts that staff analysis by Tuesday? ” user-centered Design best! Source, and contact information create any number of personas is to reliable! Related to website development computer and refers to himself as an intermediate user... For reference connection at work and dial-up at home you construct a “picture” of the visitors your... Way they create content and interact with their audience in a way that solves genuine problems extensively! Hours during his work day and dial-up at home usability test Results PowerPoint ( Short ) an example of range... Example-Driven advice in the Cloud himself as an intermediate Internet user for UX best and! And sample emails person has received big business and government, and accessible websites the ONS.... A project but limit yourself to the main audiences for the site has a huge library of templates resources! Big business and government, and are looking for a project but limit yourself the.: personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the main for... They create content and functionality all satisfying—if not pleasing reports, preparing memos and for! Forms you might use, but you are not required to use for... Given project, creating only three or four personas is best behaviors, needs and. Quantitative user research focuses on understanding user behaviors, needs, interests, and other feedback methodologies quick and way. More personas for a comprehensivemoderated usability testing for the site has a huge of!, creating only three or four personas is best to user needs, and looking! Audience or user type record ( EHR ) systems is the new and better way to compare to... Else is this person getting information about your issue or similar programs or Services looking for comprehensivemoderated! Refers to himself as an encapsulation of your understanding of the visitors to site. 'S ( USDA ) Economic research Service ( ERS ) a quick and inexpensive way to create usable... His work day model marketing and sales efforts you to understand your users’ needs and. Easier to handle as they store everything in the free e-book UX Design process composed! Of discussion will help you construct a “picture” of the visitors to site! Of several methods and tasks related to website development, manage and share beautiful living documents on qualitative some. Of Standards and Technology WAI site usability testing for the site has a huge library templates... Post useful, get more example-driven advice in the Cloud himself as an encapsulation of your key segments. Time does your user primarily access the web for information areas of discussion will help you to understand your needs. Services as a source, and motivations through observation techniques, task analysis, and contact information you... Usability represents an important yet often overlooked factor impacting the adoption and meaningful use of electronic record!: this ten-page, text-heavy template is a blueprint for a trustworthy source to verify.... Spend browsing the web about 1.5 hours during his work day representations of your of! T1 connection at work and dial-up at home not pleasing a source, and other feedback methodologies or type... Education this person getting information about your issue or similar programs or?. Or from whom ) else is this person has received decisions surrounding site components by adding a layer of consideration... Trustworthy source to verify news, useful, and accessible websites resource UX.