In this article, I talk about top 10 characteristics a good website must possess.

Agree that search engines most probably link 'like with like' here. These are useful tools to share crucial information about your business with customers and answer all the What’s and Why’s that they may have. If you don’t have it, your competition likely will. UK: 24 Newton Place, Glasgow, United Kingdom, G3 7PY Dubai: Al Bayan Building, Dubai Investment Park, Dubai, Office No 213 & 214, UAE +44 0141 357 4556 hello@parachute.net, © 2014-2020 Parachute® All Rights Reserved. A Web site can be as much about customer service as it is about selling products and services. So, having the best content on your website is important so that your website acts as your main marketing tool. 1 0

#3 - Search Engines Likely Reward the Behavior Algorithmically. Here are 10 Benefits of having a good website: Having a website is a guarantee that your business will be reachable to thousands and millions, spread across the world. The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience. Everyone you meet, definitely ask you, are you having any website or email, having a email id with your name and business name domain, create words of mouth publicity. Tools like Google AdWords or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods. Websites provide an easier way to handle customer service. You create another sales tool. It shows what your company is about, what it has achieved and what it can achieve in the future. It serves as a virtual equivalent of a physical business for the 3 billion internet users. The question of how often content should be added to a site is one we are asked a lot… By now, you have probably realized that a website is important to the success of your business. Given above are 11 usability characteristics that every website must display. Having a good website shows professionalism and provides customers and prospects with an easy way to engage and share your business online. The best time to start building a website was yesterday, but the second-best time is today. Your website can add value in other ways too, by featuring tips, advice and general interest content you can entertain your customers. A key component of Web 3.0 is that there is now a massive opportunity to personalize the web. You are already established and continually making an effort to maintain your online … This could be a benefit for you, all positive feedback can be uploaded into a testimonial, your customers are happy why not show it off?! Growth Opportunity to survive in future. There are still people who question the benefits of a good website. It’s important to remember that internet users need a reason to keep visiting your site. Benefits of a Good Website; Benefits of a Good Website. The current trend of increasing mobile use to access the internet means your website needs to be properly built and designed for optimal mobile viewing. 6. With a professional designer, your entire website will be future-proof as new ways to browse the internet emerge. The creation and maintenance of such a website is easier today than in the past. This is important both for user experience and for SEO, since Google considers the content and structure of a site when it ranks for search. This means it has no spelling or grammatical errors, no lame clip art, no 1995 web design traits, no blurry images, no loose … As you can see, there are numerous responsive web design benefits for your business. Functional A website is designed to serve a purpose, usually to solve a problem. Ironically, these are rare. If you don’t have a website it is highly likely that your competitor will do, this means that you are missing out on gaining new customers and can be in the forefront of their minds. Plus, as most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline, At its simplest, a website provides a quick and easy way of communicating information between buyers and sellers. After getting a website connect it with all social media profiles for viral marketing and advertising. Having a website is a guarantee that your business will be reachable to thousands and … You can trade globally from anywhere to anywhere at anytime. Well-constructed pages. Having a Website provides your consumers with around-the-clock availability in terms of access to products, information etc. if anybody is not having your contact no. 1. A website helps you be found on all search rankings, a website increase your increase business via SEO & SMO both. Links help you spread the word about your company around the world… Here are eight reasons your restaurant should have a website: 1. Keep Track of Your Business in Real Time. Why wait any longer your customers are looking for you! Sure, a website should be aesthetically pleasing, but it's more important for it to be useful. 2. The benefits of a good web brief filled with useful contextual information will always make it easier for your digital agency to reach a solution, so it’s both important and useful for everyone involved that this first communication is done well. You can promote it by using various modes of advertising both paid v/s organic promotions; it depends upon the type of products and services you are providing. It is a process and tool that includes a variety of great benefits tailored to helping your business of any size thrive and grow. If you’re building a website, you want to make sure you build something that is likeable and usable. The primary difference between a good website and an effective one, besides profit, is that it anticipates the needs of the customer/visitor and meets those needs. A website offers many benefits, particularly for businesses. A site should also be built for adaptability with new and upcoming devices. 3. However, having a professional, polished looking website that functions easily and offers customers easy navigation, strong photo images, professional quality content and … 5 Undeniable Benefits of Online Reviews: Why It Just Keeps Getting Better 56 percent of consumers select a business if it has positive reviews/ratings in the local pack, writes Sherry Bonelli. Consumer Convenience. You can use features on your website such as visitor polls, online surveys and your websitestatistics to find out what your customers like more and how they feel about certain aspects ofyour business to determine how you can improve your product and the way you do business.Website statistics show you how much traffic your website receives, how the visitor got to yourwebsite and where, geographically, the visitor is from. This also means that customers can receive a reply instantly and saves time, which helps to encourage positive customer relations in the long run. Get in touch today and get a FREE website audit which covers. If you needed a plumber or electrician you would probably start your search online rather than thumbing through the yellow pages. Helps You Beat the Competition Make your website template different from others and use eye catching images and quality of content. Potential customers would likely be distrusting of any business that didn't have a telephone number or a physical address, and the same can be said for not having a website and email address. For your product or company, your website can drive more new customers through the use of portfolio pages or through the use of online testimonials. It is one of the factors that sets a professionally designed website apart from the rest. 5. As well as simply displaying information, you can also use your website to sell goods & services directly to consumers, in some cases removing the need to use “brick-and-mortar” stores which involve large operating costs (staff wages, rental, utilities to name just a few). Your website is combined with electronic commerce systems. We're web design specialists so if you'd like to create a website that wows start your project below. 10. We all know what a website is, but surprisingly what we all don’t know, is how beneficial a website is to your business and its shocking to by-stand the number of businesses that have no website or an online presence! You can list your opening hours, contact information, show images of your location or products, and use contact forms to facilitate enquiries from potential customers or feedback from existing ones. Some of these can be. It’s expensive! 5. Having a good website for your business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you. So, map out and mock up a design for the site — what designers call \"wireframing\" — and run it by a fe… Search Engine Optimization Excellent web design boosts your business in search engines by … Date Published 06 September 2019. Having a professional website allows you to be on top of your industry and challenge your competition to keep up. What are the greatest benefits of a good business website? Why Should Your Restaurant Have a Website? We’d be delighted to hear what you’ve got planned and how we can help you with your project. Anyone, from any country, will be able to find your company and as such, is now a potential customer. A website is a public application that usually targets any number of users. E.g. Good navigation. The following are just a few of the benefits you can enjoy if you have a website for your business. Site structure plays a huge role in reducing the cognitive effort needed to get from page A to page B. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy. Now the days every blogger have a website and every celebrity too have a website which includes their bio and upcoming works. You can even upload promotional videos to really engage your customers and sell your business in an effective and cost efficient way. Your website will be much more effective though than Facebook Ads because people see your website they are actively engaged in learning about your company. SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase. A Continuous Online Presence 9. www means world wide web so if you have a website your business will have a global reach. It is crucial that no opportunities are missed and are gained by the competition. In essence, your website is available and ready to promote you when you are not. This also means that customers can receive a reply instantly and saves time, which helps to encourage positive customer relations in the long run. It would actually make sense and although would be susceptible to manipulation is a general rule of thumb that good website link with good websites. Having a website is also a form of advertisement. Whether you are a one man or woman show or operate with 100 employees, your website should appear as if you have a team dedicated exclusively to keeping your online presence strong and noteworthy. Eliminating these overheads will also allow you to lower your prices, giving your business that real competitive edge. Some of the ways that your business will benefit are discussed in more detail below. Websites has become necessary for every business, brand, institutions, organizations and individuals. A website is a powerful sales tool and one that allows you to address your customers’ concerns, give them the information they need to make a … Benefits of an Effective Website A website … Good usability helps to provide a seamless experience for visitors and improves your chances of success. Creating an optimized website helps you to gain important visibility for the right terms. While there are general advantages for every business in creating a website, there are a number of specific advantages that can benefit a restaurant. One of my friend recently shifted their office he applied for new telephone but it took long time, still people were able to contact him via hiswebsite, people were able to reach to his new office because he updated his new address on his website. This could be a benefit … Improve Your Bottom Line With a Responsive Website. There are many ways to improve the usability of your website. Websites help you get outbound links, and the links are necessarily the best options you can have for the best viral advertising. What’s more, having a good quality, easy-to-use website makes customers feel comfortable using your services, as they will assume they can expect the same positive experience in all areas of your business. No more turning customers away when its time to close shop, putting up a note saying  closed for public holiday , or leaving an irritating message on your answering service specifying your trading hours. Thanks to plenty of new platforms such as WordPress. Even outside of business hours, your website continues to find and secure new customers. The core of your web brief should be objective based. Navigation is your site’s GPS. The importance of a website for your business success is clear. 9 Benefits: You will have a competitive advantage If you are good at marketing your website through online advertising, SEO and social media. Be the first company that a potential new customer sees when searching for a specific product or service online, and use your website's contact page or e-commerce features to make purchasing a product or finding a retail outlet easier than ever before. Effective websites require more planning and effort to create, but the rewards are worth it. Your website is the single most important marketing tool for your business. The top benefit of a good website is that it provides another avenue for customers and prospects to find your company. A good example of a website that gets its navigation spot on is Virgin Atlantic. Flexible and cheap than Print Advertising. This will also help them remember you better. You can earn potential passive income streams. In web design, good website usability is about making it easy for visitors to find the information they need quickly and easily. Here are 10 Benefits of having a good website: 1. A web presence is a great platform to help you stay up-to-date; you can update your information and add or remove items at the click of a button (faster than you would be able to in real-life). Having a professionally built website is not only beneficial, but necessary if you want to stand out amongst your competition. Not every so-called “web design” firm or provider has the knowledge or skill set required to create a website that not only runs smoothly on computers, but on tablets and smart phones as well. Offering answers to regularly asked questions in a FAQ (Frequently Asked Questions) section, you can reduce customer service costs and save yourself time and money, as well as providing much more information. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy as per their views. That is a very real benefit of a website. Everything on autopilot. These can be a few prime advantages of having a website, but we want to let you know that there are several other benefits you stand to gain with a website for your business. In this article, we’ll outline the top benefits of a good website that will help you understand why having your own website is important. Before you even pick a server or type an HTML tag, you should map out how you'd like the website to work. Everyone has a limited amount of time to spend on-line and you need to offer your visitors something that will tempt them away from Facebook for 10 minutes, to see what your site has to offer. In today's technology age, people are not searching for you in phone books anymore. In this article, I talk about top 10 characteristics a good website must possess. Functional A website is designed to serve a purpose, usually to … A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved, what it can achieve in future, how you are working and you can share your complete business details and get searched. If someone is seeking a service or product, they’re going to ask the Internet – but getting your brand online isn’t as difficult as you might think. Where your competition is only just beginning to realize the benefits of having a professional website. A website is a public application that usually targets any number of users. Low Advertising Costs. Thus for his business, his website is very important. Category News. Web design is not a confusing page of ones and zeros. In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. It’s important therefore not just to have original content, but also to vary the content regularly in order to entice visitors to return to your site again and again. It’s self-sustaining and a great way to attract customers. Even if you have a brick and mortar business that serves mostly local customers, your business can still benefit from a website. This article takes a look at 11 essential characteristics of a user-friendly website. One of the major benefits of having a website is that it can guarantee global reach that is a must in the modern era to promote your talent as well as business or even your articles if you are a writer or running a niche or multi-niche blog or website. A good design attracts clients and helps them say “yes”. More than having a website's main pages written in an engaging way, a business that blogs regularly typically receives 67% more leads than those that don't. Potential clients are Googling you, searching your website for contact information, … Here are some of the characteristics of good educational websites that enhance communication and provide valuable benefits to schools. The diverse range of data available can also help you better understand how your social media channels affect your brand, and can even highlight opportunities to change the offline aspects of your business such as branch opening times, promotions and product ranges. For business website provide growth and opportunities to survive in future. However, almost every business will benefit from having a website and so it is something that you should give a great deal of thought to. Continually working and adding to your website forces your competition to always remain one step behind. The Internet also allows for Viral Marketing   where your website visitors spread positive word-of-mouth about your business – your customers do your marketing! With ever more people turning to the internet in search of even local services, rest assured your main competitors will either have a website or be considering one. Here are five reasons to love web design: 1. As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. You can advertise your website on other sites and you can even advertise others websites on your website, that is affiliate or sponsorship marketing. It’s so much easier to simply type ‘plumber’ into a search engine. We have the data, the tools, and the know-how to make each person’s trip around the Internet uniquely tailored to their preferences and needs. Come in for a chat and a damn good cup of coffee. Well, with a website you can. Without a website, you cannot reach and engage your target customers online. It can also be used internally within your business; do you have any news you want to share with colleagues or have any important information that can be accessed by management? A quality website also looks good and is easy to use on a mobile device. Get your name out there, build a personal brand, and stay … The benefits of website personalization can provide a better overall experience … Analytics will provide you valuable data on how your business has been moving within a … After all, linking to a website that doesn’t provide good user experience makes them look bad as well. Having an internal website can save you a lot of time as everything you need is one place and can be accessed at any time. The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access. Websites, in general, are great ways to in providing a place that potential investors can be referred to. Top five social media sites to improve SEO. 10 Benefits… Most websites try to “sell” rather than address the needs of the visitor. Either ways, you are sure to benefit from an online presence. Offering answers to regularly asked questions in a FAQ (Frequently Asked Questions) section, you can reduce customer service costs and save yourself time and money, as well as providing much more information. 5. By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction. It’s the 21st century. If you own or operate a business which hasn't taken that step into the online world, here are 10 reasons that will leave you wondering why you hadn't done it sooner, Having a website means customers are always able to find you – anytime, anywhere. If you’re building a website, you want to make sure you build something that is likeable and usable. 5 benefits to having a website While you’re working hard to get your small business going, wouldn’t it be great if you could be in lots of different places at once? Global Marketing. Analytic tools allow you to identify who your typical customer is, how they found you, what they like, and adapt your business to maximise purchases through your site. The advantages of Website is :- Less Expensive:-Have you ever advertised your business through various forms such as printed media, radio, television or by other means? Take some time to visit your own site, and be sure key pages like Services or Products are easy to locate. Today, having a company website is as crucial as having a shop, office or telephone number. Website usability plays a vital role in the success of a website. Research has found that 6/10 customers expect brands to have content online about their business. Improve Credibility and performanceA website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. With a website you can share your brand achievements and you can also share about your products which people are looking on internet. Simple Navigation and Easy-to-Find Answers One of the most important characteristics of a good website – educational or otherwise – is a simple layout that allows for intuitive navigation and … If your website isn't yet responsive, planning a redesign and a new, fluid layout is a great … Objectives & market information . Print ads and commercials are expensive. Websites provide an easier way to handle customer service. Recently forbes published a article that social media is going to kill print advertising. What should be in a good website brief? This type of 24 hours a day, seven days a week service definitely generates more profits than that of a traditional storefront. One of the most significant benefits of having a website for a small business is that you can keep track of its performance in real time through the use of analytics. Importance of Website: Low Cost Per Impression Having a website, next to Facebook Ads, is the most cost effective marketing method when looking at cost per 1,000 impressions. If you are not having website, get it by today, withoutwebsite you can’t survive in today’s world. Whether it’s breaking news or the latest trend, if you’re swift, you can beat your competition and release it first. Just as homes are easier to find with a good map, web content is easier to find with good navigation. Customers can quickly and easily give feedback on your product and/or marketing approach. The … they can find you and get your contact from your website. A quality website is also well-polished. This is also a good way to promote your social media channels and build up a community with your customers. 7) Through use of modern SEO tactics, you can beat your competitors online 6 Benefits Of A Professional Web Design. Visitors to your website will consciously evaluate your products and services based on the content of your website, but more importantly, visitors to your website will unconsciously evaluate your products, services, and your company based on the image that is presented in your website’s design. Tell your customers to visit your website for information they are looking for. Think about it: when you want to learn more about a company, you usually turn to Google and search and eventually end up on their website.

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