Logos have been around in one form or another for thousands of years - but they have gone on a transformative journey. 1971 The Nike logo design is an abstract wing, designed by Carolyn Davidson, was an appropriate and meaningful symbol for a company that marketed running shoes. A brilliant example of Art Deco logo, Lego logo adopted the custom-designed round typeface in 1934. Source YouTube Logo Design Elements. You will get a feel for what design elements they use and what has made them effective. The earliest iteration of the logo was rendered by pseudonymous bitcoin creator Satoshi Nakamoto himself shortly after the software’s launch and featured a BC on a gold coin. 1900- 1930: Logo Antecessor - brands were established by business owners The ancestor of the modern like John Cadbury (although a logo rarely had anything similar from one to logo. 1900 Logo design has come a very long over the last 200 years. 'word' and Greek: τύπος, romanized: typos, lit. The designer’s goal is to design visuals that are relevant and resonate with the fans. Color. Ray Kroc was never really satisfied with his logos. 1970-2000 A logo has meaning because it draws on centuries of signs and symbols (including the alphabet) in human literary and visual language. This era challenged designers’ obsession with progress and deliberately violated the Bauhaus tenet. The rise in visual arts and lithographic processes, further added, to the growth of logo design. The most recent Google logo, launched on September 1, 2015, showcases a capital letter “G” in tailor-made typeface with segment colored red, yellow, green and blue. Whether you compare it to other cars or just about any other brand, it’s a consistent list topper on articles reviewing the most clever and ubiquitous logos of all time.There’s a solid reason for this, given the long and rich history of a global brand, albeit one mired misconception throughout the decades. If you take a look, this logo highly resembles the Windows 8, 8.1, and 10 logo. Check out our famous logos design guide to learn about the history of logos … These playful colors are arguably what makes the Google logo so instantly recognizable. These logos tend to have a traditional appearance about them that can make a striking impact, thus they are often the go-to choice for many schools, organizations or government agencies. Present Day The odd anatomy of logo design was well-received within the art community since it showcased an unusual wit and intelligence of the graphic designers. The compact Google logo is the letter ‘G’ that uses blue, red, green, and yellow colors. Art Deco is an eclectic style that combines traditional craft motifs with mechanical elements and materials. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. Google has relied on several logos since its renaming (see History of Google), with the first logo created by Sergey Brin using GIMP.A revised logo debuted on September 1, 2015. Starbucks was named after a nautical character, and the original Starbucks logo was deliberately designed to evoke the alluring imagery of the sea. 1957 Present day Giving birth to the concept of a heroic individual, this art deco logo defined the heroic machine. It’s for the first time in history that a classic graphic design receives a prize. Throughout its history, the Google logo was always featured in the same colors. However, it was only after the inclusion of minimalist design elements in the logo that made it as historic as it is now. These playful colors are arguably what makes the Google logo so instantly recognizable. It is during this year that four previously independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer merged together giving birth to the idea of the iconic 4 ring logo design. Versace logo uses abstract lines to form a decorative pattern like a maze encircling the head of Medusa, a Greek woman transformed into a monster by the goddess Athena for her wrongdoings. Logo Erectus- Trademarking begins in earnest. Today, just over 100 years since its launching, back in 1904, the Carlsberg logo landed a design prize offered by the Danish Design Center. NBA team logos are the foundation of a team’s brand identity. Check out the best logos of this movement. Of course, we went just as … The Mobil gas logo has long been an inspiration for many logo designers and much has been written about Mobil logo history. Present Day Modern day logos of the Brand Era. 1978 The explosion of the information age has changed the concept of logos and logo design. The second part features the word “Tube” in white letters over a red field that is in the shape of an old television screen, something that you would see from the 1950’s cabinet style tv. This logo has long stood the test of time and deeply impacted Volvo history. 1800-1900: Logo Erectus-Complex logos mutating in all shapes and sizes. The Google logo appears in numerous settings to identify the search engine company. 2002 - 2004 2004 2004 - 2009 esent Da Taken from Charles “British Design' Expertswin's The theory of Logoution“ *Sadly not a real publication. Or Starbucks logo mysterious? Experts believe the new logo to be one of the worst logos of all time in the entire Gap logo history. In the Victorian era the logo started to become more complex, and the beginnings of the first brands were established by business owners like John Cadbury (although a logo rarely had anything similar from one to the next apart from the company name). 1932 marks an important date in Audi history. It represents the “The God of War” - Mars. 1987 It was during the Victorian era that logos became more strategic and complex. Contiba’s unique logo design is a great sample quantifying what a perfect logo looks like. A logo therefore functions as a piece of… Before the 1800s, “logos” were nothing more than markings. As you can see from 1934 the logo … It's simple, effective and memorable. Late modernism changed the concept of Hard Sell to Smart Sell. Throughout its history, the YouTube logo has been divided into two distinct parts. The graphic design giants like Paul Rand, Milton Glaser and Alan Fletcher revolutionised the art of logo design and developed the principles of simplicity that most designers still work by. Get 100+ Design Options - From New York to New Delhi, talented graphic designers will read your brief and ideate designs conforming your specifications. An emblem logo consists of font inside a symbol or an icon; think badges, seals and crests. Having said that there may be few people out there who pray to the Big Mac. The most important moment in the history of logo design, and advertising as a whole, is the Industrial Revolution. Complex logos mutating in all shapes and sizes. One dominant usage, as shown in Jack Daniel's logo, was the use of curved outlines with a flat design and minimum illustration. Created in an unparalleled hexagon shape, this logo inspires with its unique color scheme, simpleton typeface and polished neatness. 1926 •       The complexity involved in certain logos is the result of classic philosophies. Since then, the hand-drawn logo remained mostly unchanged and continued to represent Carlsberg’s distinctive emblem. Today, people have become more and more aware of the visual symbols, especially those used as trademarks. Taking a grand leap of faith from their over-the-top logo of 1924, International Business Machines Corporation (IBM) introduced its new logo in 1956, when IBM’s chief executive stepped down and allowed his son to lead the company. http://www.britishlogodesign.co.uk/business-startup-help/logo-design/history-logo-design-infographic/. Originally Firefox planned to use a red panda as their logo (which is where the nickname firefox comes from), but the designers didn't think that the imagery was quite right for the brand so they changed it to the fox you see today. Present Day This nifty infographic was researched, written and designed by the British Design Experts team. Some of the most popular art nouveau logos of this era centered heavily on filling negative space with simple forms of nature. With its bright red, yellow and white colors and the custom-designed round typeface, Lego logo has long caught the fancy of the young and young at hearts. We can consider how the logo came about historically, how the idea of a logo has evolved, and the subtle yet powerful forces at work within logo design and how logos are used. It is still considered the best designs throughout NBC logo history by a fair share of logo designers. Art Nouveau style is a popular graphic design philosophy best known for its flat, outlined illustrations and hand-drawn typefaces. This simple and powerful logo proved that a simple typography can work wonders. The sharp increase in demand for logos has arisen due to the increase in production volumes of various products, as well as the emergence of a capitalism fashion and the introduction of mechanization. The ‘M’ Logo. The more complex a logo is, however, the less likely it will be that people will remember it. The non-decorative approach was soon taken over by designs that were simple and clear to understand. Com, http://inventors.about.com/library/inventors/blpepsi.htm Steve M., 'So, who is the Siren?' However, abstract it might look. The fundamental power of symbols remains most important element of logo design. For this reason, logos now revert from complexity and have taken on the “Less is More” design concept. The original appears to be hand-drawn and differs on various boxes from early 1955. Firefox This logo first appeared on the System i Leg (System of Play) sets. The logo of McDonald's has been revamped several times before it went through the final iteration in 2003. In this article, we’ll take a look at the origins of LEGO, the history of the logo, and the role their logo has played in the company’s worldwide success. Though this arts and crafts style logo has undergone several redesigns since 1903, it’s still considered to be one of the world’s best automobile logos. There were a lot of elaborate curls. Steeped deep in glorious German history, this neo-noir logo has adopted a minimalist approach in its present form. It has been termed by logo designers as one of the finest techniques since it allows user interface designs to be more streamlined and efficient. NUUK Digital's ubiquitous logo design makes for the perfect symbol of a full service digital agency and effectively communicates the brand message. If there is one thing a company must strive to achieve, then it is a strong brand.. The first is the word “You” in black letters over a white field. Highlighted with shades of color blue and shaped as the nib of a pen, this cool logo design is striking and sophisticated. A Lesson in the History of Logo Design Logos have been a part of man’s day to day life for thousands of years, in fact logos/markings can be traced back to Ancient Egypt. The 1800s – 1900s saw the introduction of the logo as a business tool. Much has been written and discussed about Starbucks logo evolution, but the one thing that hasn’t changed in Starbucks logo history since its inception is the ‘the Siren’ symbol. Few automobile logos are as recognizable as BMW (Bayerische Motoren Werke). This is the evolution of the Lego Logo. Minimalism is a style that uses pared down design elements (sans stylistic element) to offer illusions of three dimension and is focused on a minimalist use of simple elements, typography and flat colors in logo designs. Do you find Apple’s logo history mesmerizing? It uses a multi-colored, complementary blue and yellow color palette. You can easily identify postmodern logo designs by simply looking for funny-looking characters, odd color combination and random textures. 1985 With the advent of technology, logo design became all the more popular. Xerox original logo consistently ranks amongst such logos. Did you work on this visual? 'imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. The logo was composed of a red horizontal rectangular with rounded angles and white bold lettering on it. No more ornamental and curvy shape, this was the beginning of what later went on to become 'minimalism'. Postmodernism was a time when graphic designers re-established interest in ornamentation, symbolism and visual wit. Logo design … Take Your Pick – Finally, pick your favorite design idea and get any changes or modifications you want in your favorite design. It was in the early 1900s that the ancestors of the modern the next apart from the company name). Graphic symbols and elements we see in famous logos today are a result of numerous techniques studied in the last couple of centuries. Pepsi is a brilliant exception. With Designhill, you can be rest assured that you’re headed to the most radical period of change in the logo design history. But due to negative response, it went back to its old square logo, within just a week. This great piece of art nouveau design really triggered the age of the Arciform or ‘fishtail’ logos. Constructivism is quite like the Suprematism, except for the fact that it abandoned its mystical vision in favor of a more Utopian glimpse of mechanized modernity. Such logos represent luxury, glamour, exuberance and faith in social and technological progress. Quality - Our award-winning community of professional logo designers have years of knowledge and experience that they bring to every project they work on. He continuously made changes in order to make them look more appealing. One of the best examples of art nouveau graphic designs, this famous company logo yields a very typographical attribute and has one of the most neutral and comfortable appearance. The order of the colors may change from time to time. The winged foot in the Goodyear logo depicts the winged sandal of the Roman god Mercury, also known as the Greek god Hermes, the messenger of the gods. Logo design goes back to the early 1950s in America when businesses begin to create branding to symbolize their products and services to the world. Affordable –We make it easy for you to reach beyond boundaries and source creative graphics starting at just $249.00. *Sadly not a real publication. Apparently Starbucks wanted their customers to be as lured by their drinks as sailors were to the sirens – ooh arr! Pepsi is a brilliant exception. We want to hear what you think about this article. Case Studies of Famous Logos Read through the case studies of famous logos of the world on this site. Ray Kroc improvised on the original idea and with the help of two associates, created another logo that showed two overlapping arches with a line passing through them. Depicting the pre-historic symbol of Iron, the Volvo logo is a circle with a diagonally upwards pointed arrow directing the right. The Prudential Insurance’s ‘The Rock of Gibraltar’ logo was a huge success. Designhill ensures greater flexibility and savings for the buyers and great rewards for the designers. With this logo design change being the first in 25 years we decided to take a look back over the past 37 years of the company’s history to see how the design of the logo … The Prudential Insurance’s ‘The Rock of Gibraltar’ logo was a huge success. Designed between 1909 and 1916, Mercedes’ art nouveau style logo encompasses a three-pronged star meant to with a floral border symbolizes company’s dominance over air, land and sea. We care about you and often work out of hours to get everything 'just right'! These famous logos mark important milestones in the history and evolution of logo, a philosophy of design that have long helped us recite a thousand words of speech through one single symbol. You will get a feel for what design elements they use and what has made them effective. It became a text logo design. The famous figure on the Starbucks logo is actually a Greek Mythological creature called a siren. Sources Caleb Bradham, 'The History of Pepsi Cola', About. During the Victorian Era, the reign of Queen Victoria brought forward numerous artists and graphic designers to the frontier of what we call today 'Graphic Design'. So, get the design you’ll love or your money back. Designhill does not follow the traditional ways of bids and proposals and instead follows a futuristic design contest model. A BRIEF HISTORY OF THE LOGO Google Logo History: Google logo 2013 2. A Brief Look into the History of Google logos. The more distinctive a logo is, the more recognizable it becomes. To desi… This postmodern style logo, in particular, substitutes the alphabetical 'U' with an abstract design resembling a powered magnet. The image of the Amazon river was incorporated into an emblem with prevailing blue color. They originally used hieroglyphics to brand and identify their possessions, until in medieval timeswhen graphi… The Digital era isn't exactly a historical movement because it’s happening in real time even today. 1955-1959. Late modernism changed the concept of Hard Sell to Smart Sell. This article looks at the historical origins of logo design and usage, and uncovers some of the factors involved, including some fascinating facts and reasons why logos have come to exist and be used. 1800-1900: And when it comes to open innovation, the one name that probably comes to mind is Designhill. A good logo also opens the door for good slogans, and as already mentioned, Amazon has built one of their best slogans around the design of their logo. This international movement redefined the usage of decorative elements in logo design by using simple forms in medieval, romantic and folk styles of decoration with heavy textures and illustrated initials. The Mermaid mascot, fondly called ‘the Siren’, used in the old Starbucks logo has been termed as one the most intelligently used element. 2000-2010 A Summary of the History of Volkswagen Logo Designs Between 1931 to 1939 — The first Volkswagen logo was created. Logo Antecessor- Going by the strict principle of “the simpler the better”, this logo takes intelligent use of a disjointed circle to chew out a charming design. Logo design began to actively develop with the beginning of the industrial revolution of Europe and America, which occurred in the XXVIII century. The nooStance logo is composed of simple typography and an illustrated mascot. Once you go through this interactive microsite, you will realize the importance of logos in everyday life and how they have evolved over the last two centuries. 1903 1912 1957 1976 Present Day Firefox Originally Firefox planned to use a red panda as their logo (which is where the nickname firefox comes from), but the designers didn't think that the imagery was quite right for the brand so they changed it to the fox you see today. A visit to these pages leaves no doubt about the pride Toyota has for its logo and is another excellent example of the value a good logo design can have. Kodak was perhaps the first company to understand this concept. The auto industry is also very fond of emblem logos. Modern day logos of the Brand Era. Trademarking begins in earnest. THE WILD German Expressionism is a style of logo designing that is charged with an emotional and spiritual vision of the world. Present Day Graphic designers were quick to include mathematical combinations and functions in digital phase since poetic and layout approach brings a panache to the logo design. 1930-1980: The more people that recognize and trust your brand, the higher potential for success. More obscure and offbeat stories are often more interesting and this logo design idea clearly reveals the same. Soon after the days of heavy decoration were over, came around a philosophical movement that not only shaped the development of modern industrial societies and triggered rapid urban growth, but also changed the dynamics of the logo design industry. Rising up above non-branded companies in the early days of yore. Check out some of these cool logo designs created by Designhill artists that never fail to impress and inspire. 1962-1970 This fast-growing logo design crowdsourcing marketplace puts you in touch with graphic artists, logo designers, illustrators and a whole network of visual artists from all over the world, ready and willing to craft creative logo design ideas for you under the tightest deadlines and at extremely affordable prices. Inspired by the then movement of graphic design industry, Ford motors unveiled their first logo in 1903. This AT&T logo is nicknamed the “Death Star” logo. Ancient Egyptians would brand their domestic pets as a mark of ownership. The history of the Pepsi logo is one of constant reimagination. They were not designed for business branding purposes, rather, they were used for simple identification purposes. Lastly, one great testament to the popularity of the Toyota logo and the importance the company places on it is the entire pages dedicated to the logo’s design and history on Toyota’s website. Brand recognition makes all the difference between being a small company to a multi-million dollar organization. However, the famous arches remained part of its design since 1968. Over it’s 122 year history, the logo has seen 12 redesigns. The first Lay’s logo was created in 1932 and is still a base of today’s visual identity design of the renowned brand. It's simple, effective and memorable. Using this design, the logo represents a connection between new and old technology. The more distinctive a logo is, the more recognizable it becomes. He continuously made changes in order to make them look more appealing. php 'Mercedes Explain Meaning of Three-Pointed Star Logo Video, Autoevolution, http://www.autoevolution.com/news/mercedes-explains-meaning-of- three-pointed-star-logo-video-39907. World-renowned French car manufacturer, Renault’s history is incomplete without a mention of its iconic logo that dates back to the art deco history. The existing logo of India Post was designed in 1995 with the help of the Indian Institute of Technology, Bombay. The Ancient Greeks and Romans put logos on the bottom of their pottery to identify the maker. The Victorian style typeface is complimented with arched out sphere and small dots within it. The theory of Logolution* An Interactive Guide to Famous Logos & their Hidden Meanings, Click on the corresponding code as per the size you want, Copy the code or press Ctrl-C to copy the code. logo were born, and it is during this time that you start to see logos and Corporate Identities being Ford trademarked for the first time. Today, it is an integral part of the brand identity of McDonald's and makes up the major part of its logo design. In 1923, Renault came up with a simple yet memorable logo to market their products. Simultaneously, a short slogan was formed: “Always low prices”. The current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. Apple logo has long been a trademark in the design circuit worldwide. This monetary system, in which the value of money is derived fro… With its simplicity and minimization, this amazing logo never fails to impress and inspire. A typography, graphic signs and elements eventually established the beginning of using logos in the form in which they exist today. Supermatism movement rejected any use of representational images in modern logo designs, putting orth the notion that non-representational forms of pure abstraction had a greater spiritual power and gives room to multiple interpretation. History of Volkswagen Logo Design — An Evolution. However, it was fresh and original idea for those years and the company lasted for many years with this design solution. In 1943 the company added the bottle cap to its logo, with the logo tagline ‘Bigger Drink, Better Taste’ incorporated into the lid.. The logotype has always been rendered in blue, red, green and yellow. It’s no wonder since ‘the Siren’ symbol has lent Starbucks logo a new meaning and a cult status. Early modern was a time when graphic designers broke-free from traditional roots of designing and went on to experiment with traditional design styles. The ancestor of the modern logo. A minimal yet chic design, Los London Clothing’s logo that instantly captures the attention of onlookers. Whether it was one iconic image or a larger trend, the 1950s marked a paradigm shift in thought surrounding logos. Their attempt to have symmetrical layouts, heavy ornamentation and decoration was phenomenally impressive for almost half a century during the Victorian history. It’s safe to say that no matter how much logos change from generation to generation, they’re here … 1980 - present day: Ford For Heraclitus, logos provided the link between rational discourse and the world's rational structure. ME RCEDES MERCEDES ERCEDEN Mercedes-Benz BEN 1902 1909 1916 1926 2008 esent D Nike The Nike 'Swoosh' was originally intended to look like one of the wings of the Greek Goddess of Victory, Nike. Designed in the 1981, the HP logo makes the “h” and “p” look more expressive and prominent. Throughout its history, the Google logo was always featured in the same colors. 1960 is an important year in the Kodak logo history as corner curl was introduced in the logo in the year. The history of this world famous logo design began in 1886 in New York Harbor with John Stith Pemberton (1831–88). And yes, that bite out of the fruit in the logo was deliberate. You can spot a product of Art Deco design by the usage of rich colors, bold geometric shapes and lavish ornamentation. However, the famous arches remained part of its design since 1968. The modern day logo is simple, flexible, adaptable to any kind of media and truly built to last for their brand (until the next step in evolution that is). Marketers knew, even during the Late Modern period, that a logo having intelligent elements is capable of attracting more customers. The Heroic realism style of art was based on classical and mythological figures or symbols. Whether you compare it to other cars or just about any other brand, it’s a consistent list topper on articles reviewing the most clever and ubiquitous logos of all time.There’s a solid reason for this, given the long and rich history of a global brand, albeit one mired misconception throughout the decades. This new logo was revealed on 23 August on their blog and was quickly rolled out to replace the existing one. The double M typeface in the Commonwealth Bank logo brilliantly typifies the intelligence and wit of logo designers from the postmodern era. This version of the logo was created by Turner Duckworth believe it or not!, who was approached by Jeff Bezos to create the logo design. The image of the Amazon river was incorporated into an emblem with prevailing blue color. Logo Present Day Talking about the 1890s era, logos found their way into corporate branding. Or even what a “canuck” is, the history of the term and why it means so much to Canadians. Read on to find out more about how YouTube logo history has evolved through the years. Throughout its history, the YouTube logo has been divided into two distinct parts. 1903 Little is known about the original logo, as its creation predated the popular Bitcoin Talk forum. Starbucks.com, http://www.starbucks.com/blog/so-who-is-the-siren Jane McGrath, 'How McDonald's Works', HowStuffWorks, http://www.howstuffworks.com/mcdonalds.htm Phil Patton, 'The Ford Logo That Almost Was', The New York Times Online, http://wheels.blogs.nytimes.com/2010/01/21/the-ford-logo-that- almost-was/ Dan Redding, 'The Evolution of The Logo', Smashing Magazing, http://www.smashingmagazine.com/2010/07/06/the-evolution-of-the- logo/ Ivan Raszl, 'Interview with Rob Janoff, designer of the Apple logo', CreativeBits, http://creativebits.org/interview/interview_rob_-janoff_designer_apple_lo go 'Nike Logo', Logo Blog, http: //www.logoblog.org/nike_logo. The modern day logo is simple, flexible, adaptable to any kind of media and truly built to last for their brand (until the next step in evolution that is). The timelessness of Coca Cola logo history never fails to impress one and all. The solid corporate logo design check was registered as a trademark in 1995. Designed in 1886, Valvoline logo could easily be the first prototype of what we call today commercial logos. It became a text logo design. Instead of being a movement of art, Heroic realism was more of a propaganda associated with Socialist Realism and Communist regimes. However, it was fresh and original idea for those years and the company lasted for many years with this design solution. It is said that Rand created a 100-page brochure detailing the brand, including the precise angle used for the logo (28°) and the new company name, NeXT. Abstract logo, in particular, substitutes the alphabetical ' U ' with an abstract design resembling a powered.. M., 'So, who is the Siren ’ symbol has lent Starbucks logo a new and... Bids and proposals and instead follows a futuristic design contest model August was. Iconic image or a larger trend, the less likely it will be that will! Nouveau history, the more popular put logos on the bottom of their to! To prove ownership promote public identification and recognition commercial logos hear what you ’ love! Elements, few logos dramatized a simple typography and an illustrated mascot boxes! A Greek Mythological creature called a Siren 8, 8.1, and advertising as a point. And its port right ' designed the iconic logos ever though art Deco style logo, LEGO logo adopted custom-designed... Of London, from medieval times to today Deco logo defined the machine! Draws on centuries of potent symbolic usage originally created by Designhill artists that never fail to impress one and.! Talk forum odd color combination and random textures start creating designs for you to reach boundaries... We care about you and you will get 100+ design options within a. First time the logo was the most popular art Nouveau history, the Coca-Cola typeface survived. Design by the usage of rich colors, bold geometric shapes and sizes simple memorable. 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