The concept presented is not simple and is made more difficult by the author. Have you read the LARB piece by Nicholas Carr yet? And in seeking to survive commercially beyond their initial goals, these companies realised they were sitting on a new kind of asset: our “behavioural surplus”, the totality of information about our every thought, word and deed, which could be traded for profit in new markets based on predicting our every need – or producing it. Because she focuses on the "right to future tense" stuff, and relegates environmental destruction to something that was caused by the industrial revolution onwards, rather than something that is caused by how we/corporations behave now, I think she is missing more than half the story (which is quite an achievement in a book so long). The Age of Surveillance Capitalism is a very welcome and overdue attempt to provide a theory and critique of the information economy. Shoshanna Zuboff puts it all together into a single book: the history, the discovery, the development, from the Google taking the responsibility to find the right place to put the ad, to predicting behavior from digital exhaust, to the surprising. They really are the absolute worst. However it has a few things about it that i don't love. Embedded within a large pharmaceutical company in the 1980s, she observed first-hand how new tools for internal communication, first welcomed by employees as novel social spaces in which they could better converse, plan and access information, were gradually recognised as tools for management intrusion and control. And what is crucially different about this new form of exploitation and exceptionalism is that beyond merely strip-mining our intimate inner lives, it seeks to shape, direct and control them. Or rather, her argument is not that compelling to me. I have finally finished reading Shoshana Zuboff’s epic book, The Age of Surveillance Capitalism. Aspects of employees’ personal experience that were implicit and private suddenly became explicit and public, were exposed to scrutiny and made the basis for evaluation, criticism and punishment. But I need this as an ebook so I can take notes. has done something terribly wrong to society. She also challenges some of the older fears about the surveillance state. And Pokémon Go is but one tiny probe extending out from Google and others’ vast capabilities to tune and manipulate human action at scale: a global means of behaviour modification entirely owned and operated by private enterprise. She's alarmed by all the surreptitious information-gathering that goes on in the background. January 15th 2019 A timely, wide-ranging, and thought-provoking book -- some related resources to consider: I could not finish the book. Publishing date: January 2019. Unfortunately she seems to have attempted to do it in Klingon. As she details in her important new book, ignorance of its operation is one of the central strategies of this regime, and yet the tide is turning: more and more people express their unease about the surveillance economy and, disturbed by the fractious, alienated and trustless social sphere it generates, are seeking alternatives. Frank Rose reviews “The Age of Surveillance Capitalism” by Shoshana Zuboff. Politics, cybersecurity. by 42.cx; in A.I. Shoshana Zuboff's "The Age of Surveillance Capitalism" is a succinct alarm bell for the 21st-century. Estimated reading time: 10 minutes. She's not worried about state surveillance. In ornate, often opaque, prose Zuboff charts the development of a new form of global capitalism that aims to surveil all facets of human existence and, using vast stores of privately held, ruthlessly gathered data, predict and modify user behavior to align with desired commercial outcomes. I was talking to a friend at work about this book and we agreed it was both very good and very long, perhaps even too long. ISBN. As experience has shown, the world – life itself – is cloudy, contingent and defined by change. The smart thermostat in your bedroom, sensing your motion, turns on the hot water and reports your movements to a central database. However, I'd like to read some thoughts if this book is talking about conspiracies or is it really giving quantitative data or facts in order to support their premises. An absolute MUST READ. Setting out merely to connect us, Facebook found itself in possession of our deepest secrets. 808 reviews. The unnecessarily ornate writing style makes the content harder to comprehend and retain. Zuboff recasts the conversation around privacy as one over “decision rights”: the agency we can actively assert over our own futures, which is fundamentally usurped by predictive, data-driven systems. In a move of such audacity that it bears comparison to the enclosure of the commons or colonial conquests, the tech giants unilaterally declared that these previously untapped resources were theirs for the taking, and brushed aside every objection. 5 out of 5 stars. And she wants us to be alarmed, too. This book is textually extremely difficult both in lexical difficulty and in syntactical difficulty. I really wanted to love this book as the subject is fascinating and horrifying and right up my alley. The concept presented is not simple and is made more difficult by the author. 5 comments | 57 shares. Shoshana Zuboff has somehow escaped from the fishbowl in which we all now live, and introduced to us the concept of water. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. Let us know what’s wrong with this preview of, Published "...as surveillance capitalism advances from Silicon Valley into every sector of the global economy, she brings its consequences to life". January 15, 2019 |. Combined into the clear and systematic structure of a book, they fill me with dread, but. he alarm beside your bed rings, triggered by an event in your calendar. It’s an impressive work that ties together a lot of trends into a very spooky picture of where we are headed when intimate data about each of us is used … Perhaps I haven't read much sociology, so this failing may be my own. However it has a few things about it that i don't love. Skinner developed and perfected a technology of behaviour modification in living organisms, and extrapolated from it a politics rooted in total social control. When this logic of invisible coercion is applied to the social sphere, its implications become even more disturbing. The Age of Surveillance Capitalism is a long, sprawling book, but there’s a piece missing. ☆☆☆☆☆ ☆☆☆☆☆. Im so anxious to better understand how the tech giants like Google, Amazon and Facebook gather and use the vast amounts of data they collect. (1) News updates ping your phone, with your daily decision whether to click on them or not carefully monitored, and parameters adjusted accordingly. As horrifying as the surveillance capitalists’ view of a totally controlled, perfectly articulated and error-free future might be, the inevitable failure of its vision, and the resultant violence – already evident in our fractured worldviews, competing fundamentalisms, weakening of social bonds, and distrust of one another – is perhaps more so. Facebook CEO Mark Zuckerberg is seen on a screen speaking during a … San Francisco is a gold rush town. And consumption is what is destroying the planet. A bold, important book identifies our new era of capitalism, Last modified on Sat 2 Feb 2019 09.42 GMT. 252–256. Did you know know that it was proven in court that the Google Street View cars were capturing all our i.p addresses and other information as they drive by our homes? The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior. These companies are using the same business model and method but they are competing against each other. Zuboff sets out a convincing and shocking analysis of the recent turn global capitalism has taken towards intensive data-gathering, behavioural prediction, and pervasive surveillance. Engaging with the systems of surveillance capitalism, and acquiescing to its demands for ever deeper incursions into everyday life, involves much more than the surrender of information: it is to place the entire track of one’s life, the determination of ones path, under the purview and control of the market, just as Pokémon Go players are walked, lit by their glowing screens, straight through the doors of shops they didn’t even know they wanted to visit. The Age of Surveillance Capitalism The Fight for A Human Future at the New Frontier of Power (Book) : Zuboff, Shoshana : "Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has always been ahead of her time. Tech companies want to control every aspect of what we do, for profit. N'T have a renewed distrust of Google and Facebook et al being tracked, parsed mined! You keep track of books you want to read start a free 30-day trial today and your. 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