I have finally finished reading Shoshana Zuboff’s epic book, The Age of Surveillance Capitalism.It’s an impressive work that ties together a lot of trends into a very spooky picture of where we are headed when intimate data about each of us is used as the raw material for prediction and control. Yet this is precisely the world that is now under construction around us, and this madness appears to be a happy feature of the plan.”. Yet this is precisely the world that is now under construction around us, and this madness appears to be a happy feature of the plan.”, “There are many buzzwords that gloss over these operations and their economic origins: “ambient computing,” “ubiquitous computing,” and the “internet of things” are but a few examples. “The most profound technologies are those that disappear. This conflict produces a psychic numbing that inures us to the realities of being tracked, parsed, mined, and modified. Use my map? We must curb its excesses. When, in 2015, Eric Schmidt said, “the internet will disappear,” he likely took inspiration from Weiser’s 1991 article, The Computer for the 21st Century. Google just wants to be co-beneficiary to your bank accounts. I have a love-hate relationship with social media. Its aim is not to destroy us but simply to author us and to profit from that authorship.”, “it is no longer enough to automate information flows about us; the goal now is to automate us.”, “In 2008 two Carnegie Mellon professors calculated that a reasonable reading of all the privacy policies that one encounters in a year would require 76 full workdays at a national opportunity cost of $781 billion.”, “Imagine you have a hammer. It is obscene to suppose that this harm can be reduced to the obvious fact that users receive no fee for the raw material they supply. Let us know what’s wrong with this preview of, The Age of Surveillance Capitalism Quotes, “Our dependency is at the heart of the commercial surveillance project, in which our felt needs for effective life vie against the inclination to resist its bold incursions. Behavioural surplus to Google is the culmination of our searches and clicks that allows them to accurately predict what a “particular individual is thinking, feeling, and doing” in any given place, at any given time. Now it is human nature that is scraped, torn, and taken for another century’s market project. This book is dedicated to the past and the future: In memory of my Beloved, Jim Maxmin. AI Superpowers: China, Silicon Valley, and the New World Order Kai-Fu Lee. In essence, what is disguised as the pursuit of giving us the best user experience, is really a mechanism for seeing into our futures. Google has since realised that whilst predicting what we’re going to do is cool, knowing what we’re going to do is even cooler. Rather, it offers a deeply reasoned and evocative examination of the contests over the next chapter of capitalism that will decide the meaning of information Free UK p&p over £15, online orders only. “Self-determination and autonomous moral judgement, generally regarded as the bulwark of civilization, are recast as a threat to collective well-being. Weiser envisions a world where the internet transcends reality, where big tech companies will know, “the suit you looked at for a long time last week because it knows both of your locations, and can retroactively find the designer’s name even though that information did not interest you at the time.” — Mark Weiser, 4. Durkheim’s answer was the division of labor.”, “The real psychological truth is this: If you’ve got nothing to hide, you are nothing.”, “Two men at Google who do not enjoy the legitimacy of the vote, democratic oversight, or the demands of shareholder governance exercise control over the organization and presentation of the world’s information. Workers move a Google logo during the opening of the new Google Berlin office in Berlin on Jan. 22. I love that it is filled with masses of creative inspiration, I hate that it saps masses of my time. Talk to my phone? Either way, when The Social Dilemma dropped on Netflix, I knew that whilst I wouldn’t like what I saw, I had to watch it. Rather than paradise, it seems a recipe for a new breed of madness. The age of Surveillance Capitalism from Shoshana Zuboff deserves a productive public and academic debate. The less predictable we are, the harder their prediction machines have to work. The Age of Surveillance Capitalism’s most pronounced shortcomings have to do with the relationship it establishes between capitalism and surveillance capitalism—as well as the way in which it prioritizes the problems of this new market form over those of capitalism itself. Every Monday I will blog about that week’s reading. The concept of surveillance capitalism, as described by Shoshana Zuboff, arose as advertising companies, led by Google's AdWords, saw the … So welcome to the present day, where Facebook has since had the revelation that they too possess the titanic amounts of data required to modify your behaviour. Welcome back. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. So writes Shoshana Zuboff in her book The Age of Surveillance Capitalism. They do not establish constructive producer-consumer reciprocities. The main argument developed by Zuboff is simple, elegant and powerful. Weiser was perhaps the first to recognise that there is nothing to gain from the co-existence of a virtual and real world. Our children endeavor to come of age in a hive that is owned and operated by the applied utopianists of surveillance capitalism and is continuously monitored and shaped by the gathering force of instrumentarian power. The Age of Surveillance Capitalism’s most pronounced shortcomings have to do with the relationship it establishes between capitalism and surveillance capitalism—as well as the way in which it prioritizes the problems of this new market form over those of capitalism itself. In het boek wordt uitstekend beschreven hoe overheden en bedrijven data verzamelen, gebruiken en wat de uitwassen hiervan zijn en waarom iedereen op dit moment gratis voor de grote data verzamelaars werkt. In deze uitzending van VPRO Tegenlicht trekt Zuboff de sluiers weg van Google en Facebook, en onthult een genadeloze gedaante van het kapitalisme waarin niet natuurlijke hulpbronnen, maar de burger zelf als grondstof fungeert. Zuboff argues that Google – just like Henry Ford in the 20th century – introduces a new type or form of capitalism: surveillance capitalism. Thus, surveillance capitalism may help companies siphon off more and more of the value that markets deliver to consumers. The Surveillance Economy: In her new book, The Age of Surveillance Capitalism, Harvard Business School’s Shoshana Zuboff argues that tech companies — like Google and Facebook — collect so much personal data for profit, that they’re changing the fundamentals of our economy and way of life. “Power was once identified with the ownership of the means of production, but it is now identified with ownership of the means of behavioural modification.”. “A Fundamentally Illegitimate Choice”: Shoshana Zuboff on the Age of Surveillance Capitalism Even those who’ve tracked technology will be chilled to … The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power By Shoshana Zuboff Book Review. Surveillance capitalism is an economic system centred around the commodification of personal data with the core purpose of profit-making.Since personal data can be commodified it has become one of the most valuable resources on earth. All quotes are Shoshana Zuboff’s unless otherwise attributed. First, we need a sea change in public opinion. 5. But The Age of Surveillance Capitalism, named for the now-popular term Zuboff herself coined five years ago, is also a masterwork of horror. Your search queries, clicks, the weather, your location, your chats at the water cooler, your glances at shop windows, the floor plan of your house, will all be amalgamated and used to sell you things. That is telling. What Google has managed to do is revolutionise extraction. Een klepper waarvan je meteen voelt dat het een Zeer Belangrijk Boek is, omdat het uit meer dan 700 bladzijden bestaat, waarvan zo’n 200 pagina’s appendix en literatuurlijst. 5 Quotes from ‘The Age of Surveillance Capitalism’ That Will Make You Want to Throw Your Phone in A Lake. • The Age of Surveillance Capitalism is published by Profile (£25). This begins with the power of naming. “Predictions about our behaviour are Google’s product.”. Compare Car Insurance Quotes. THE … The Age of Surveillance Capitalism by Shoshana Zuboff review – we are the pawns. Paperback. It turns out that prediction was just the first emotionally numb iteration of Google’s invasive business model. By . Het is een parasitaire economische logica. The Age of Surveillance Capitalism (Shoshana Zuboff) quotes. When Zuboff speaks in public, she always finds time to reassure the audience that what’s happening isn’t normal: Capitalism hasn’t always looked like this, and anxieties birthed from surveillance capitalists’ toxic disregard for humanity should not be indulged. The turn of the century birthed an era where businesses began a seismic shift toward data analytics. These 5 quotes struck a nerve but in all honesty, I could have picked 10 from any given page. Praise for The Age of Surveillance Capitalism Detailed Table of Contents Notes Index. Hardcover. It's hard to recall a book that left me as haunted as Zuboff's, with its descriptions of the gothic algorithmic daemons that follow us at nearly every instant of every hour of every day to suck us dry of metadata. That’s machine learning’s dominance of online data. We say, “No.” We say, “This is not OK.” What is surveillance power and why is it destroying the things we value? I therefore strongly recommend its reading. These subtle chemical changes happen over time and become reinforced every time we log in and start scrolling. Observing that surveillance capitalism undermines freedom by […] After the occurrences of September 11, 2001, attempts to have online privacy laws were set aside. But it is no longer the exclusive domain of the tech sector. 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